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The Hidden Dangers: MLS Listing Fraud and Protecting Yourself from Seller Impersonation

  • leezawebsite
  • Mar 7
  • 3 min read

In today’s fast-paced digital world, selling a home has never been easier. But this convenience comes with risks, especially the rise of home listing scams. One of the most concerning tactics used by these fraudsters involves impersonating legitimate sellers using public records. Understanding these dangers can empower you to stay safe and avoid becoming a victim of MLS listing fraud.


Understanding Home Listing Scams


Home listing scams happen when fraudsters use publicly available information about a property to create fake listings. These can often appear on classified sites or social media platforms. For example, a scammer may take data from property tax records and use it to advertise a home that is actually not for sale, listing it at a price 30% lower than its market value to attract buyers.


Some scammers go a step further by staging fake showings. They might lure potential buyers into believing they are purchasing a legitimate property, leading to heartbreaking financial losses. In 2022, the National Association of Realtors reported an increase of 15% in real estate scams, highlighting the importance of awareness.


The Role of Public Records


Public records play a dual role in real estate. While they provide essential information for homebuyers conducting property research, these same records can be a gold mine for scammers. Many homeowners are unaware of the extensive data available about their properties, including ownership history, mortgage details, and tax assessments.


For instance, a scammer can look at a property’s deed and get the names of the actual owners. They can then create a convincing online listing, often using photos stolen from previous sales. As a homeowner, being aware of what information is publicly accessible is crucial to defending yourself against seller impersonation scams.


Signs of MLS Listing Fraud


When searching for a property, watch out for the following red flags:


  1. Unusually Low Prices: If a listing price is significantly lower than similar properties in the area, it may indicate a scam. For example, a home in a neighborhood listed at $300,000 should raise suspicions if you find it advertised for $200,000 without a clear reason.


  2. Lack of Information: Listings with minimal photos or missing seller contact information should also be treated cautiously. Legitimate sellers usually provide detailed information, including multiple pictures and easy access to their contact details.


  3. Requests for Personal Information: Beware of anyone asking for sensitive personal details before you've even visited the property. This is a major warning sign and calls for further investigation.


Protecting Yourself


To safeguard against MLS listing fraud, always verify property ownership through reliable sources, such as your state’s property database or a trusted title company. If you come across an intriguing online listing, consult a licensed real estate agent. They can help confirm its authenticity.


Additionally, get familiar with local property records and consider using monitoring services that alert you to any unusual activity related to your property. If you suspect fraudulent activity, report it to local authorities immediately. Taking action swiftly can prevent greater issues down the road.


Close-up view of a for-sale sign placed in front of a home
Preventing seller impersonation fraud using Leeza.io

Staying Aware and Informed


Home listing scams are an unfortunate reality in today’s real estate market. Fraudsters are skilled at using public records to operate under false pretenses, preying on unsuspecting buyers. By remaining vigilant and informed, you can greatly reduce your risk of falling victim to these scams.


Always trust your instincts. If a deal seems too good to be true, investigate further. Proactive measures and open lines of communication with real estate professionals are essential in navigating this complex landscape. Protecting yourself from MLS listing fraud requires awareness—stay informed and vigilant to secure your real estate investment for the future.

 
 
Leeza.io | Protection Against Fraudulent MLS Listings

309 S. Fourth Street

Smithfield, NC 27577

© 2025 by DCQH, LLC.

Leeza.io is an informational monitoring and alert service only. Although we work to provide timely, accurate notifications, no system can detect or prevent every instance of property‑related fraud. Nothing on this site constitutes legal advice, and you remain solely responsible for verifying any alert and deciding what action to take.

 

Leeza.io, DC Quesenberry Holdings, LLC, and Lisa E. Galanis make no warranties, express or implied, as to the completeness, accuracy, or reliability of the information provided and disclaim all liability for any loss or damage—direct, indirect, or consequential—arising from or related to property fraud or your use of this service. Your use of Leeza.io signifies acceptance of these terms.

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